As an archival imaginary, the sartorial or style category of vintage is often whitewashed in the more accessible forms of visual culture that comprise so much of its popular inspiration, e.g., fashion illustrations, film stars, advertising photographs. Of these we might ask, What are the conditions of possibility that render a subject fashionable, or an object (like a photograph of that fashionable subject) collect-able? What material exchanges structures the economies of image making and image archiving, that allow some images to first become visible through what social powers, and second accumulate value or worth as a fragment that stands in for a history –of a dress, of an aesthetic– and permits others to fade from view? Whose stories are told, whose memories preserved?
Meggy’s photographs permit us to see what we have not been allowed to see. To me, it feels like Meggy renders visible the historical absence of Asians and Asian Americans in American popular culture as fashionable bodies –and through fashion as contemporaneous bodies– and also “corrects” this absence in referencing those bodies we know also lived then and there, and in doing so creating another archive through which we might imagine otherwise.
That’s also why I can’t stop looking at the new style blog b. vikki vintage by Rebecca Victoria O’Neal, “a 22-year-old, African-American young woman from Chicago with gigantic curly hair, and an affinity for books, knitting, and antique malls.” (Thanks, Black Nerds Network!) Featuring a librarian’s thorough excavation of the sights and sounds of black style, b. vikki is a wonderful archive for reimagining mid-century fashion design in color:
This blog features advertising campaigns and fashion editorials from Black/African-American publications, video clips and found photographs featuring people of color from the 1950s-1960s….
I’ve loved vintage fashion for some time (and traditional jazz and pop standards, old movies, Doris Day, et al), and did lots of research before deciding to open a vintage etsy shop and start this blog, because I wanted to do it right. Something I noticed during my research, something that helped me to cement my decision, was the lack of women of color in the online vintage community.
She’s right about this absence and, like Meggy (if differently), hopes to fill in the blanks.